READ MORE: Quench Gum (History, Flavors & Commercials) Just the distinction of a yummy center that would make you go, “Oh!” Unlike many of its competitors, Oh!s cereal didn’t have a mascot, cartoon or other gimmick. In the original flavor, the center was filled with graham cracker bits, crispy rice and honey.Ĭommercials for Oh!s cereal showed men, women and children taking bites of the cereal and saying, “Oh!” in surprise. This was a theme for many of the commercials for Oh!s, and their main slogan was, “There’s something in the middle of Oh!s cereal that makes people say ‘Oh!’” What was in the middle? One of the main claims to fame for Oh!s cereal was that, unlike other round cereals on the market, Oh’s had tasty treats in the middle. The new formula removed some key ingredients, including graham flour, coconut oil, brown sugar and oats. In early 2018, Post came up with a new recipe for Oh’s, calling it simply “Honey Oh!s” and redesigning the box. In 1989, Quaker began trying a variety of other flavors, including “Apple Cinnamon Oh!s” “Apple Oh!s”, and “Fruitangy Oh!s.” But in 2014, Quaker Oats gave up on Oh!s and sold the line to Post, one of the leading cereal manufacturers. Eventually, Crunchy Nut was discontinued, and only “Honey Graham Oh!s” continued. In 1988, they were renamed “Honey Graham” and “Crunchy Nut,” a bit of a name switcheroo. Quaker Oats first manufactured Oh!s in “Crunchy Graham” and “Honey Nut” varieties.
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